On October 13-16, Busan, the second largest city in the Republic of Korea, hosted the annual International Tourism Exhibition “Busan International Travel Fair 2022” (BITF-2022), which is one of the largest events dedicated to tourism.
The annual Busan International Expo, which is a special tourism promotion and marketing festival, was held for the first time in three years after the COVID-19 pandemic.
The exhibition was attended by representatives of state organizations in the field of tourism, local travel companies, the media, as well as foreign organizations and companies operating in the field of tourist travel, air travel and hotel business from more than 40 countries of the world. The participants and visitors were presented with tourist attractions, information about different cultures, and tourist destinations.
The national stand of Uzbekistan, organized by the Uzbek Embassy in Seoul, dedicated to the history, rich culture and tourism potential of Uzbekistan aroused great interest among numerous visitors.
The national stand demonstrated handicrafts, jewelry, woodcarving, sericulture and other samples of folk art, videos about the historical, cultural and architectural heritage of Uzbekistan, as well as measures to improve the tourism infrastructure.
As part of the event, the participants were informed about the large-scale work carried out in Uzbekistan to develop new types of tourism, such as pilgrimage, ecological, educational, ethnographic, gastronomic, sports, business, youth and family.
Through video materials, as well as colorful booklets and publications, comprehensive information was provided on the famous tourist routes of Uzbekistan, the ancient architectural monuments of Samarkand, Bukhara and Khiva, included in the UNESCO World Heritage List, with a special focus on the newly created international tourist center "The Great Silk Road" in Samarkand.
In addition, with the participation of visitors to the Uzbek stand, an action was launched on local popular social networks under the hashtag "#Uzbekistan", "#visituzbekistan", which gathered hundreds of subscribers during the exhibition who posted photos about Uzbekistan on their pages on the Internet.