UNWTO (World Tourism Organization) will visit Samarkand
As it is noted by Uzbektourism, Uzbekistan is expecting arrival of representatives from 24 countries along the Silk Road. The key issues to be discussed will be integrating the efforts of stakeholders in achieving economic growth by strengthening the tourism brand Silk Road.
In particular, the UNWTO offers to encourage the efforts of Member States to enhance cooperation and create a framework to facilitate tourist formalities to ensure more favorable impressions of the journey along the Silk Road.
According to the UNWTO executive director Mr. Zoltan Somogi, the Silk Road has a considerable potential for tourism growth, and UNWTO will give new impetus to this initiative through the development of its Plan of Action on the Silk Road for 2010-2011.
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